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17 January,2024 | By Brainwonders
Marketing is one of the most engaging and imaginative domains to establish and advance your career. Many individuals aspiring to forge a path in business or the corporate realm eagerly anticipate joining the marketing department. Opting for marketing courses after the 12th grants you an early entry into the business world, akin to having an Amazon Prime subscription before the grand Indian sale to enjoy one-day early access to the exciting lightning deals. Engaging in Marketing courses after 12th facilitates personal growth and contributes to professional development.
After completing 12th grade, marketing courses offer a comprehensive set of skills and knowledge essential for success in the field. These courses cover various topics, from mastering impactful social media campaigns to understanding market trends and consumer behaviour. By enrolling in marketing courses, students can enhance their comprehension of the subject matter and develop the ability to adapt strategies based on past trends for optimal outcomes. Additionally, marketing courses help unleash creativity and hone skills in critical thinking, making them an essential toolkit for those aspiring to enter the corporate world. If you are considering a career in marketing, exploring the details of available courses after the 12th can provide valuable insights into the opportunities and paths that lie ahead.
Marketing courses are a comprehensive guide to mastering the art of promoting products. These courses impart various skills, from understanding consumer behaviour to leveraging digital platforms. Consider them a toolkit for crafting captivating advertisements, utilizing social media effectively, and staying abreast of market trends.
Marketing courses after the 12th extend beyond mere conceptualization; they equip you to capture attention, comprehend your target audience, and unleash your creativity. Whether your interest lies in traditional marketing or the dynamic world of digital strategies, these courses serve as a foundational step towards an exciting career in marketing.
Embarking on a career in Marketing can prove to be highly rewarding. To gain insights into marketing courses after the 12th, let's delve into specific highlights associated with them.
We will progressively unveil the specifics of marketing courses. This segment aims to present you with the critical features of the course. This overview will broaden your perspective and foster a foundational understanding of marketing courses after the 12th.
| Course Name | Marketing Courses |
| Course Type | Bachelor Courses Master Courses Diploma Courses PhD Courses |
| Duration | It varies, but generally between 01 to 04 Years |
| Mode of the Courses | Offline and Online |
As marketing courses fall within business education, they necessitate specific eligibility criteria and entrance exam prerequisites. In this section, let's delve into the eligibility requirements for pursuing marketing courses after the 12th:
These represent the general eligibility criteria for marketing courses after the 12th. It's important to note that exact entry requirements may vary, and students are advised to visit the official website for the most up-to-date information.
There are some essential skills you tend to have beforehand while looking for marketing courses after 12th. Some of the popular skills required are mentioned in the table given below:
| Communication Skills | Teamwork |
| Creativity | Problem-Solving |
| Analytical Skills | Customer Focus |
| Digital Literacy | Time Management |
| Adaptability | Salesmanship |
While possessing these skills is beneficial, their absence does not imply any inefficiency or incompatibility with the course. These skills can be acquired through the learning process as well. So, happy learning, everyone!
Not happy yet? Well, we’ve got just what you need! Here, we will talk about some great marketing courses after 12th. We’ll also mention how long they take and their course type. Just keep calm and trust us. Let’s look at some of the top marketing courses after 12th available.
| Course Name | Course Type | Course Duration |
| Bachelor of Business Administration (Marketing) | Bachelor’s | 03-04 Years |
| Bachelor of Business Administration (Digital Marketing) | Bachelor’s | 03-04 Years |
| Bachelor of Commerce (Marketing) | Bachelor’s | 03-04 Years |
| Master of Business Administration (Marketing) | Master’s | 01-02 Years |
| Master of Commerce (Marketing) | Master’s | 01-02 Years |
| PhD in Marketing | Master’s | 01-02 Years |
| Digital Marketing Certification | Doctorate | 03 Years |
| Digital Marketing Certification | Certificate | 06-12 Months |
| Social Media Marketing | Certificate | 06-12 Months |
| Marketing Management | Diploma | 01 Year |
This table offers an overview of marketing courses at various academic levels, ranging from bachelor's to master's, along with certain certification and diploma options. Now, let's delve into the definitions of these courses above.
The Bachelor of Business Administration (Marketing) is your pathway to becoming a marketing superhero! This program teaches you about understanding customers, creating compelling advertisements, and identifying what makes products popular. It's akin to learning the magic tricks of crafting universally appealing things. Get ready to transform ideas into marketing masterpieces!
The Bachelor of Business Administration (Digital Marketing) is your gateway to the digital marketing realm. Imagine creating an online buzz with topics such as social media magic, website wonders, and digital strategy secrets. Master the art of making brands shine in the digital spotlight and become a pro at all things related to online marketing!
The Bachelor of Commerce (Marketing) serves as a treasure map for business enthusiasts, guiding you through buying and selling while unveiling the intricacies of consumer behaviour. This course is your key to navigating the business world adeptly, from promoting products to comprehending market trends. Get prepared to decipher the language of commerce!
The Master of Business Administration (Marketing) is your sophisticated toolkit for mastering the business world. Immerse yourself in strategic marketing, gain insights into consumer behaviour, and delve into brand management. Acquire the skills to craft impactful campaigns, navigate markets, and leave your mark in the dynamic business realm. Elevate your career with mastery in marketing!
The Master of Business Management (Marketing) is your way to mastering business's intricacies. Delve into strategic marketing, consumer behaviour, and brand management. Acquire the expertise to craft impactful campaigns, comprehend market dynamics, and lead with finesse in marketing. Elevate your managerial skills and become a standout force in the business world!
The Master of Commerce (Marketing) is your gateway to mastering the business world. Engage in advanced subjects such as strategic marketing, market research, and consumer behaviour. Immerse yourself in brand management and acquire the skills to navigate the ever-evolving business landscape. This program empowers you to lead with expertise and innovate in marketing.
The PhD in Marketing represents the zenith of marketing expertise. This advanced program extensively explores research methodologies, consumer behaviour, and strategic marketing. Delve into emerging trends, significantly contribute to industry knowledge, and emerge as a thought leader. It serves as your passport to the highest echelons of expertise, shaping the future landscape of marketing.
The PhD in Marketing represents the zenith of marketing expertise. This advanced program extensively explores research methodologies, consumer behaviour, and strategic marketing. Delve into emerging trends, significantly contribute to industry knowledge, and emerge as a thought leader. It serves as your passport to the highest echelons of expertise, shaping the future landscape of marketing.
Social Media Marketing serves as a roadmap for becoming a social media expert. Master crafting compelling content, growing followers, and executing successful campaigns on platforms like Facebook, Instagram, and Twitter. Immerse yourself in hashtags, likes, and shares, transforming social media into a potent marketing tool.
A Diploma in Marketing Management acts as your guide in the business realm. Delve into customer behaviour, product promotion, and market trends. Acquire the skills to navigate the marketing landscape with strategic insights. From crafting campaigns to comprehending consumer behaviour, this diploma directs you toward becoming a proficient marketing navigator prepared for real-world success.
India hosts premier colleges across various disciplines. Given that marketing is a specialization within the business, the top management/business colleges in India often coincide with the chief marketing colleges. The table below details leading colleges offering marketing courses after the 12th grade.
| Name of the College | Location of the College |
| Indian Institute of Management (IIM) | Ahmedabad, Gujarat |
| Xavier School of Management (XLRI) | Jamshedpur, Jharkhand |
| Symbiosis Institute of Business Management (SIBM) | Pune, Maharashtra |
| Christ University | Bangalore, Karnataka |
| Delhi School of Economics | New Delhi, Delhi |
| Narsee Monjee Institute of Management Studies (NMIMS) | Mumbai, Maharashtra |
| Loyola College | Chennai, Tamil Nadu |
| Amity University | Noida, Uttar Pradesh |
| Pune Institute of Business Management | Pune, Maharashtra |
| Mount Carmel College | Bangalore, Karnataka |
This table summarises reputable colleges that provide marketing courses after the 12th and their respective locations in India. You can choose any of these top colleges to embark on your journey in marketing!
When discussing average fees, it's crucial to consider factors such as the chosen course, selected college, campus location, and personal preferences. However, a general breakdown of fees for marketing courses after the 12th is outlined below:
These figures serve as a reference for understanding average fees. It's essential to verify the specific institutions for accurate and up-to-date fee information.
Choosing marketing courses after 12th in India unlocks pathways to exciting careers with abundant job opportunities. Major companies across various industries often seek after graduates from reputable colleges. Renowned corporations such as Hindustan Unilever, Procter & Gamble, Tata Consultancy Services (TCS), Amazon, and Google actively seek marketing professionals. In the realm of digital marketing, prominent agencies like Ogilvy, WPP, and Dentsu are on the lookout for skilled marketers.
Banks such as HDFC and ICICI value individuals with marketing skills for brand management and market research roles. Typically, marketing graduates commence their careers with salaries ranging from INR 3 to 8 lakhs per year, contingent on their job and education level. Startups, known for embracing innovation, also serve as excellent workplaces. Engaging in internships and building connections during your studies significantly enhances your prospects for securing lucrative positions, such as market analyst, brand manager, or digital marketing professional, in the competitive Indian job market.
Marketing is one of the most sought-after and expanding industries in the corporate sector. Individuals discover abundant work opportunities upon completing marketing courses after the 12th grade. The table below highlights some key job roles in this field and their average salaries.
| Top Jobs Associated | Average Salary |
| Marketing Executive | INR 3.06 LPA |
| Digital Marketing Specialist | INR 3.63 LPA |
| Marketing Manager | INR 7.11 LPA |
| Market Research Analys | INR 4.01 LPA |
| Social Media Manager | INR 3.48 LPA |
| Sales Representative | INR 3.85 LPA |
| Advertising Coordinator | INR 3.00 LPA |
| Public Relations Specialist | INR 5.91 LPA |
| Content Marketing Specialist | INR 6.70 LPA |
| Event Planner | INR 3.93 LPA |
Considering marketing courses after the 12th can be a rewarding choice for you. These courses equip you with the skills to be strategic and creative in business. You learn about understanding people's preferences, utilising digital tools, and innovative promotion methods. You can explore roles as a marketing manager or digital expert upon completion.
Significant companies actively seek individuals with these skills, making marketing after the 12th a gateway to exciting job opportunities. It goes beyond theoretical knowledge, providing hands-on experiences for practical learning. If you're passionate about it, marketing courses after 12th are your ticket to a fulfilling and enjoyable career journey.
We trust that you now have all the necessary information to make the right career decision. However, choosing the right career path can be challenging for anyone, so we're here to assist you. Understand the requirements and assess whether you possess the necessary qualities. You can take advantage of Brainwonders special services for personalised guidance.
Q1. What are the recommended courses for pursuing marketing after completing the 12th grade?
Ans: One of the top choices for marketing after the 12th is a Bachelor's in Business Administration (BBA) with a specialisation in Marketing. However, "best" is subjective, and preferences may vary.
Q2. Which courses are considered most suitable for a career in marketing?
Ans: The most suitable courses for marketing encompass a Bachelor's in Business Administration (BBA), a Bachelor's in Marketing, and a Master of Business Administration (MBA) specialising in Marketing.
Q3. What courses fall under the category of marketing?
Ans: Courses in marketing include a BBA in Marketing, an MBA in Marketing, Digital Marketing Certification, and a Social Media Marketing Diploma.
Q4. What qualifications are necessary for a career in marketing?
Ans: For a career in marketing, a minimum qualification is a Bachelor's degree, preferably in Business Administration or Marketing.
Q5. Is it possible to pursue a career in marketing without obtaining an MBA?
Ans: Yes, it is feasible to build a career in marketing without an MBA. Various options, such as a BBA in Marketing, certifications, and diplomas, provide viable pathways to a successful marketing career.
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