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Looking for Best Digital Marketing Careers? Here's the List of the Top 10 Trending Digital Marketing Careers you can opt for.

25 July,2022  |  By Brainwonders

Selecting a career path is a daunting process. You are supposed to figure out the career you are interested in, along with factoring and mapping down its longer-term scalability and something that will support your lifestyle, which you want.  

Digital marketing is an emerging field in today's world that has grabbed the attention of many youngsters. To make a career in digital marketing, you will have the capability to adapt and learn new things. Once you enter this field, you have to necessarily keep updated about all changes taking place in digital marketing. If you are planning to start your career in digital marketing, you must consider several lucrative opportunities available in this dynamic field.

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This Blog Includes:

–Why is a Career in Digital Marketing emerging in Today's generation?

–What is the demand for Digital Marketers?

–What is the qualification required to start a career in digital marketing?

–Top 10 Careers in Digital Marketing

  1. Digital Marketing Manager/ Digital Marketing Specialist
  2. Social Media Marketing Manager
  3. Search Engine Optimisation Manager
  4. Search Engine Marketing Manager
  5. Web Designer & Developer
  6. Content Writer
  7. Social Media Specialist
  8. Pay Per Click Analyst
  9. Email Marketing Specialist
  10. Copywriting Specialist

Why is a Career in Digital Marketing emerging in Today's generation?

One of the reasons why a career in digital marketing is exciting is because the field itself is constantly evolving and changing rapidly as different platforms are introduced. Building an experience in digital marketing allows you to think creatively and bring innovative and articulative ideas along the way. 

Because of Digital marketing, today, every brand has its online presence. As search engines make new updates, digital marketing professionals evaluate how these modifications effect website rankings. The entire marketing team then works together to design a strategy. 

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What is the demand for Digital Marketers?

LinkedIn says the "Digital Marketing Specialist" position is one of the top ten most in-demand careers, with 860,000 available positions. Digital marketing modules such as social media, content planning, search engine optimization, and analytics are in high demand.

Due to the complexity of digital marketing strategy, the number of associated positions is relatively high. In reality, the industry is in crisis: the digital skills gap  According to a LinkedIn survey, there is a shortage of approximately 230,000 digital marketing experts in critical metropolitan regions across the United States.

With so many open positions and not enough qualified candidates to fill them, now is a perfect moment to get started in digital marketing. 

What is the qualification required to start a career in Digital Marketing?

There are no specific eligibility criteria for staging a career in digital marketing. You must have completed your 12th or graduation along with the Digital Marketing course. The digital marketing course mainly consists of 3 months to 1 year. Apart from that, you can even specialise in one of the digital marketing sub-disciplines. Someone who is good at SEO can specialise in that field and opt for the SEO course. 

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Top 10 Careers in Digital Marketing

S No Digital Marketing Job Roles Salary Range in Rupees
1 Digital Marketing Manager/ Digital Marketing Specialist Rs. 5,00,000 – Rs. 12,00,000
2 Social Media Marketing Manager Rs. 3,00,000 – Rs. 12,00,000
3 Search Engine Optimisation Manager Rs. 3,00,000 – Rs. 12,00,000
4 Search Engine Marketing Manager Rs. 2,20,000 – Rs. 8,00,000
5 Web Designer & Developer Rs. 3,00,000 – Rs. 10,00,000
6 Content Writer Rs. 2,00,000 – Rs. 6,00,000
7 Social Media Specialist Rs. 2,20,000 – Rs. 10,00,000
8 Pay Per Click Analyst Rs. 2,50,000 – Rs. 6,00,000
9 Email Marketing Specialist Rs. 2,00,000 – Rs. 5,00,000
10 Copywriting Specialist Rs. 3,00,000 – Rs. 8,00,000
  1. Digital Marketing Manager

Digital Marketing Manager is a professional who is responsible for creating and maintaining a brand's online presence and sales by working on various marketing campaigns. The digital marketing manager should be excellent in building, marketing and implementing tools and strategies. This will lead to digital marketing campaigns from planning to execution. 

Responsibilities

  • Plan and execute all digital marketing modules, including SEO, SEM, SMM, marketing database, email marketing, etc.
  • Brainstorm new and innovative growth strategies
  • Develop, design, build and maintain a social media presence
  • Interact with internal teams to create relevant landing pages and optimise the user experience
  • Collaborate with agencies and other vendors
  1. Social Media Marketing Manager

Social Media Marketing is a broader sub-field of digital marketing. When it comes to maintaining the social media presence across all media platforms, social media marketing managers work remotely towards data analytics and reporting as well as conducting online social media research to identify the target audience.

Responsibilities:

  • Maintaining online relations with the customers by organising and developing particular customer-relations programs.
  • Contributes to marketing strategy by identifying and acquiring customers through social media.
  • Obtains market share by developing social media marketing plans and programmes for each product and directing promotional support. 
  • Providing the marketing information by answering questions and requests.

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  1. Search Engine Optimisation Manager

Search Engine Optimisation is an indispensable part of digital marketing. The better the optimisation, the higher will be the ranking of any online brand. SEO Manager works remotely to optimise the company's website and web pages, handling all social media platforms and other content efforts.

Responsibilities:

  • Website, content optimisation and social media
  • Building and developing new SEO strategies
  • Website monitoring and research, as well as analytical research
  • Negotiating backlinks and conducting the Keyword research
  1. Search Engine Marketing Manager

SEM (Search Engine Marketing) Manager is responsible for planning, developing, implementing and managing the company's overall SEO strategy. It covers various duties such as web designing, web development, web analytics, content strategy, planning, keyword strategy and link building. 

Responsibilities:

  • Plan, design, develop and implement new SEO strategies
  • Do the organic search optimisation and ROI maximisation
  • Examine the KPIs such as click rates, bounce rate, and redirects 
  • Suggest the improvements for process and productivity optimisation 
  • Regularly perform thorough keyword research 
  1. Website Designer

A website designer is responsible for creating the design and the layout of the website or web page. It can also refer to creating an entirely new website or modifying an existing one. Their role differs from that of web developers, who specialise in turning online ideas into reality or writing code that specifies how various components of a website come together.

Responsibilities:

  • Building and creating new website designs
  • Producing sample web pages
  • Demonstrating and receiving feedback about draft websites
  • Building the website in a user-friendly way. 
  • Gaining knowledge and skills in relevant software/programming languages such as HTML and Javascript 
  1. Content Writer

One who admires writing can start a career in this field by becoming a Content Writer. Every company wants strong, robust competitive content for their page in order to get the maximum audience. 

Content Writers are responsible for creating engaging audiences that can be used in digital and print media. They work with the clients to produce articles on a wide range of topics, which they then use as an opportunity to advertise their product or services or educate consumers about relevant information related to their offerings.

  • Update the older blogs
  • Plan and implement new strategies for 
  • Write the blog as per the targeted audience and ensure the readability score as per the target audience
  • Edit and proofread the blogs before publication.
  • Submit work to editors for approval 
  1. Social Media Specialist

A Social Media Specialist is the one who manages to create and administer content on all social media platforms, such as Instagram, Twitter, and Facebook, in order to generate a substantial audience and ensure customer engagement. The Social Media Specialist might even monitor site metrics, reply to readers' comments, and oversee creative design.

Responsibilities:

  • Produce long- and short-form social media messages that engage current users and attract new users.
  • Use statistics to determine what's working and what isn't and to reinforce or refocus essential ideas.
  • Work with many teams to build strategy, collaborate with designers, write copy, manage social communities, and analyse statistics to convert our brand fans into loyal consumers through engaging, responsive, responsible, surprising, and fascinating social media interactions.

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  1. Pay Per Click Analyst

Pay Per Click Analysts are the ones who look after the rates of the clicks that certain advertisements and other internet parameters result in. The Analyst might work for the consulting company or directly for a company. The Analyst looks out for different robust strategies to help them bring new opportunities. In order to implement the Pay Per Click Strategy the Analyst needs to have marketing and technology knowledge. This will alternately help him frame new pay-per-click strategies and the marketing departments.

Responsibilities:

  • Examine and evaluate search performance and search results across the major channels
  • Diligently make strategic PPC campaign suggestions
  • Keep pace with the PPC industry and search engine trends and advancements
  • Provide unique ad copies as well as recommendations and fascinating ad templates
  • Utilise data modelling and bid management technologies to maximise the success of PPC campaigns
  • Team up with the other team members on advertising to accomplish client goals 
  1. Email Marketing Specialist

An email marketing specialist focuses on email marketing as part of an entire digital marketing strategy. They generally manage to focus on building email lists, developing and creating optimising emails for conversion and sales, maintaining the record of the leads, and much more information through email marketing. 

Responsibilities:

  • Optimising the campaigns
  • Segmenting email list to optimise campaigns
  • Gathering insights into the audience
  • Aligning email campaigns with SMS marketing
  • Setting up various automation workflows 
  • Testing, editing, and proofreading of the email content are done before sending it across 
  1. Copywriting Specialist

A copywriter is an individual who writes clear, concise copy for marketing and advertising material. The copywriter works alongside the website and graphic designers to ensure the content is straightforward on the landing page, blog or email box.

  • Writing clear, descriptive writing for a variety of mediums (e.g. ads, blog posts, newsletters)
  • Conducting extensive research and interviewing
  • Collaboration with creative specialists on marketing projects and campaigns
  • Collaborate on large and small-scale marketing projects with designers, public relations specialists, and other professionals (e.g. email campaigns and landing pages) 

We hope that this blog helps you select the best digital marketing career based on your interest. All the careers which we have mentioned in digital marketing are in demand in today's world that will help bring various lucrative opportunities for you.

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