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25 July,2022 | By Brainwonders
Selecting a career path is a daunting process. You are supposed to figure out the career you are interested in, along with factoring and mapping down its longer-term scalability and something that will support your lifestyle, which you want.
Digital marketing is an emerging field in today's world that has grabbed the attention of many youngsters. To make a career in digital marketing, you will have the capability to adapt and learn new things. Once you enter this field, you have to necessarily keep updated about all changes taking place in digital marketing. If you are planning to start your career in digital marketing, you must consider several lucrative opportunities available in this dynamic field.
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This Blog Includes:
–Why is a Career in Digital Marketing emerging in Today's generation?
–What is the demand for Digital Marketers?
–What is the qualification required to start a career in digital marketing?
–Top 10 Careers in Digital Marketing
One of the reasons why a career in digital marketing is exciting is because the field itself is constantly evolving and changing rapidly as different platforms are introduced. Building an experience in digital marketing allows you to think creatively and bring innovative and articulative ideas along the way.
Because of Digital marketing, today, every brand has its online presence. As search engines make new updates, digital marketing professionals evaluate how these modifications effect website rankings. The entire marketing team then works together to design a strategy.
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LinkedIn says the "Digital Marketing Specialist" position is one of the top ten most in-demand careers, with 860,000 available positions. Digital marketing modules such as social media, content planning, search engine optimization, and analytics are in high demand.
Due to the complexity of digital marketing strategy, the number of associated positions is relatively high. In reality, the industry is in crisis: the digital skills gap According to a LinkedIn survey, there is a shortage of approximately 230,000 digital marketing experts in critical metropolitan regions across the United States.
With so many open positions and not enough qualified candidates to fill them, now is a perfect moment to get started in digital marketing.
There are no specific eligibility criteria for staging a career in digital marketing. You must have completed your 12th or graduation along with the Digital Marketing course. The digital marketing course mainly consists of 3 months to 1 year. Apart from that, you can even specialise in one of the digital marketing sub-disciplines. Someone who is good at SEO can specialise in that field and opt for the SEO course.
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|S No||Digital Marketing Job Roles||Salary Range in Rupees|
|1||Digital Marketing Manager/ Digital Marketing Specialist||Rs. 5,00,000 – Rs. 12,00,000|
|2||Social Media Marketing Manager||Rs. 3,00,000 – Rs. 12,00,000|
|3||Search Engine Optimisation Manager||Rs. 3,00,000 – Rs. 12,00,000|
|4||Search Engine Marketing Manager||Rs. 2,20,000 – Rs. 8,00,000|
|5||Web Designer & Developer||Rs. 3,00,000 – Rs. 10,00,000|
|6||Content Writer||Rs. 2,00,000 – Rs. 6,00,000|
|7||Social Media Specialist||Rs. 2,20,000 – Rs. 10,00,000|
|8||Pay Per Click Analyst||Rs. 2,50,000 – Rs. 6,00,000|
|9||Email Marketing Specialist||Rs. 2,00,000 – Rs. 5,00,000|
|10||Copywriting Specialist||Rs. 3,00,000 – Rs. 8,00,000|
Digital Marketing Manager is a professional who is responsible for creating and maintaining a brand's online presence and sales by working on various marketing campaigns. The digital marketing manager should be excellent in building, marketing and implementing tools and strategies. This will lead to digital marketing campaigns from planning to execution.
Social Media Marketing is a broader sub-field of digital marketing. When it comes to maintaining the social media presence across all media platforms, social media marketing managers work remotely towards data analytics and reporting as well as conducting online social media research to identify the target audience.
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Search Engine Optimisation is an indispensable part of digital marketing. The better the optimisation, the higher will be the ranking of any online brand. SEO Manager works remotely to optimise the company's website and web pages, handling all social media platforms and other content efforts.
SEM (Search Engine Marketing) Manager is responsible for planning, developing, implementing and managing the company's overall SEO strategy. It covers various duties such as web designing, web development, web analytics, content strategy, planning, keyword strategy and link building.
A website designer is responsible for creating the design and the layout of the website or web page. It can also refer to creating an entirely new website or modifying an existing one. Their role differs from that of web developers, who specialise in turning online ideas into reality or writing code that specifies how various components of a website come together.
One who admires writing can start a career in this field by becoming a Content Writer. Every company wants strong, robust competitive content for their page in order to get the maximum audience.
Content Writers are responsible for creating engaging audiences that can be used in digital and print media. They work with the clients to produce articles on a wide range of topics, which they then use as an opportunity to advertise their product or services or educate consumers about relevant information related to their offerings.
A Social Media Specialist is the one who manages to create and administer content on all social media platforms, such as Instagram, Twitter, and Facebook, in order to generate a substantial audience and ensure customer engagement. The Social Media Specialist might even monitor site metrics, reply to readers' comments, and oversee creative design.
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Pay Per Click Analysts are the ones who look after the rates of the clicks that certain advertisements and other internet parameters result in. The Analyst might work for the consulting company or directly for a company. The Analyst looks out for different robust strategies to help them bring new opportunities. In order to implement the Pay Per Click Strategy the Analyst needs to have marketing and technology knowledge. This will alternately help him frame new pay-per-click strategies and the marketing departments.
An email marketing specialist focuses on email marketing as part of an entire digital marketing strategy. They generally manage to focus on building email lists, developing and creating optimising emails for conversion and sales, maintaining the record of the leads, and much more information through email marketing.
A copywriter is an individual who writes clear, concise copy for marketing and advertising material. The copywriter works alongside the website and graphic designers to ensure the content is straightforward on the landing page, blog or email box.
We hope that this blog helps you select the best digital marketing career based on your interest. All the careers which we have mentioned in digital marketing are in demand in today's world that will help bring various lucrative opportunities for you.
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